Lulujo is a proudly Canadian company behind premium baby essentials. An ever growing global business, our brand is simple: create functional products with comforting fabrics that modern parents and babies love.

Launched in 2009, the collection, known for its top-selling multi-functional cotton muslin swaddling blankets, ultra soft fabrics and fashionable fun prints, has earned its place among leading brands in the industry.

Personally used, tested and designed, we stand proudly behind all of our products.

Dawn Marie Pottier is the CEO and founder of lulujo - a Canadian brand inspired and named after her two children (Lulu and Jo) in 2009.

Raised in Nova Scotia, Canada, Dawn studied marketing, finance and international business. Working as a project manager she was inspired to start her own business while on maternity leave. In the first year the collection consisted of ringslings, wrap carriers and blankets manufactured in her home. By 2010 she launched lulujo across Canada and by 2012 lulujo could be found in over 600 retailers. Production moved to manufacturing overseas, and the collection was re-designed to meet the needs of the industry.

Since then, the brand has grown into a global business through the vision and mentorship of her business partners, Boris Zilberberg and Vedant Joshi, thousands of hours of hard work and undying determination.

A dedicated mother, outdoor-enthusiast and business woman, Dawn looks forward to giving back to others by sharing the amazing success of lulujo.


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